For over 25 years, The Nature And Discovery Toy Store in New Ringgold has been a destination for families looking to unplug and play.
Established in 1999, the shop specializes in educational and specialty toys that you won’t find in the average big-box aisle.
With a focus on hands-on demonstrations and personal service, Joe aims to bring the joy of classic play back to a digital generation.
Owner Joe Mistishen talks about his mission to foster family fun without screens and what makes his shop a unique holiday stop.
What inspired you to start this business, and how did your personal journey lead you here?
“I wanted to bring kids back to quality toys from the past and new specialty toys with an emphasis on family fun and educational value.”
What unique products or services do you offer that can’t be found elsewhere in our community?
“We offer toys that enable children to have fun without a computer screen or video game. We carry unique toys and offer knowledgeable staff and hands-on demos. We have been open for over 25 years providing the best in customer satisfaction.”
What has been the biggest challenge you’ve faced as a small business, and how did you overcome it?
“Our focus is offering specialty products not sold in big box stores and providing personal attention to customers that online giants can’t provide.”
How does your business contribute to the local community or participate in community events?
“We make donations to some local charities.”
What do you want customers to experience when they interact with your business?
“I want them having the best time and leaving with a smile still on their face.”
At A Glance
- Business Name: The Nature And Discovery Toy Store
- Location: 19 Hughes Street, New Ringgold, PA 17960
- Services: Specialty and educational toys
- Hours: From Black Friday until Christmas Eve: Open every day 10 AM – 7 PM
- Phone: 570-943-2436
- Payment Methods: Cash, Credit/Debit cards, Mobile payments, Gift cards, Contactless payments
- Accessibility: Handicap ramp available
- Social Media:
- Follow on Facebook
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