Pottsville Area Development Corp. has another video introduction from a finalist in the Launch Pottsville business contest, The Hard Cider Company. It’s a proposed brew pub but rather than serving beer, the owner wants to specialize in alcoholic hard cider.
The goal of Launch Pottsville is to develop new business owners in the city. PADCO believes the winners of this year’s contest, to be decided in a few months, will be up and running before the end of the year.
The initial entry field for the Launch Pottsville contest has been narrowed down and the public can learn a little bit about each of the finalists.
Launch Pottsville Business Contest Finalist – The Hard Cider Company
The Hard Cider Company is founded by Rob Bohorad, of Orwigsburg.
Bohorad says he was invested in a hard cider business in Boston during the 1990s and wants to bring a similar business to downtown Pottsville. He plans to sell flavored fermented apple cider in a variety of flavors, from raspberry to cinnamon.
“Cider was more popular with our Founding Fathers than beer,” he explains. “From my perspective, it’s a product I like. It’s gluten-free.
“I think we can draw a lot of people in for this,” Bohorad adds.
These videos are part of Phase 2 of the Launch Pottsville competition, a chance for the public to learn about the . The winner at the end gets $150,000 in cash and pro bono services to help start their business.
During Phase 2, the Launch Pottsville finalists work with local mentors to refine their business plan and goals. They also get a chance to scout some real estate in Pottsville as a potential location for their business.
The contest ends with a Shark Tank-style elevator pitch presentation in front of an audience at Schuylkill YMCA on April 28.
Check out the full video intro for The Hard Cider Company:
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