The Schuylkill Chamber of Commerce is proud to announce the return of Schuylkill Winterfest, a family-friendly winter celebration taking place Saturday, Jan. 17, 2026, from 12-5 p.m. at Alvernia University Pottsville CollegeTowne.
Billed as The Coolest Event in Schuylkill County, Schuylkill Winterfest brings the community together for an afternoon of live entertainment, shopping, food, beverages, and interactive winter-themed attractions spread across both indoor and outdoor spaces.
Craft and artisan vendors will be located indoors at Alvernia University Pottsville CollegeTowne, providing a comfortable shopping experience throughout the event. Food trucks, local wineries, kids’ activity areas, and additional attractions will be located outdoors, with designated areas featuring heat sources to help attendees stay warm while enjoying the festival.
The 2026 event will feature dozens of local vendors, food trucks, wineries, and a Yuengling Beer Garden. Live music by The Zenith will anchor the entertainment lineup throughout the afternoon, alongside signature attractions and competitions, including:
- Ice carving demonstration at 1:30 p.m., sponsored by Geisinger
- Mrs. T’s Pierogy Eating Contest at 2:00 p.m.
- Boilo Contest at 3:00 p.m.
- Kids’ play area and family-friendly attractions
Schuylkill Winterfest 2026 is supported by a strong network of local and regional sponsors, including Bob Weaver Auto as Mug Sponsor, Explore Schuylkill as Entertainment Sponsor, CACL Financial as Information Center Sponsor, Geisinger as Ice Carving Demonstration Sponsor, Fighter’s Heaven and Quandel Enterprises as Logo Sculpture Sponsors, Prominent Cleaning Solutions as Frozen Throne Sponsor, and supporting sponsors Arrow Studio & Events, Hidden River Credit Union, and Sterman Masser, Inc.
“Winterfest continues to be a celebration of everything that makes Schuylkill County special,” said Tony Merchlinsky, Member Relations & Marketing Director of the Schuylkill Chamber of Commerce. “It highlights our local businesses, embraces regional traditions, and creates a fun, welcoming environment for the community, even in the heart of winter.”
Admission to Schuylkill Winterfest is free, and free parking will be available near the event.
For updates, schedules, and vendor information, follow Schuylkill Winterfest and the Schuylkill Chamber of Commerce on social media.
Information from a press release/Images submitted
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